DEFREI

CREATIVE DIRECTION, CONTENT CREATION, STRATEGY & SOCIAL MEDIA MANAGEMENT

We have partnered with DEFREI since the brand’s launch, helping shape its visual identity and digital presence from day one.

Working closely with the founder, we built a distinctive brand world inspired by the individual scent notes of each candle, translating DEFREI’s values of intention, mindfulness and refined aesthetics into a cohesive visual language. Our work has included ongoing creative direction, monthly campaign shoots and social-first storytelling, capturing product launches, social media management, retail milestones, brand events and community-driven activations.

Through a strategy-led approach to both content creation and distribution, DEFREI reached over 75 million accounts during its first launch campaign, while our Pinterest content strategy and visuals generated over 1.7 million views in one month and gets ongoing high views, expanding the brand’s visibility across multiple platforms.

Beyond digital campaigns, we also supported the DEFREI x JUJUHOME CHA matcha and candle collaboration event, which became a standout brand moment, drawing crowds that queued for over four hours. The full story of this collaboration can be explored in the dedicated “DEFREI X JUJUHOME” project.