Hiraya Pilates
SOCIAL MEDIA MANAGEMENT, CONTENT CREATION & BESPOKE SOCIAL TEMPLATES
We’ve worked with Hiraya Pilates, a London-based reformer Pilates studio, to develop and manage their digital presence across Instagram and TikTok.
Our role included full social media management, content creation and the development of bespoke social templates designed to establish a calm, elevated visual identity aligned with the studio’s vision of creating a serene wellness sanctuary. Through monthly content shoots and a clear TikTok strategy, we focused on storytelling, community building and platform discoverability to help position the studio within London’s growing wellness space.
Alongside ongoing content production, we documented key moments in the brand’s journey, capturing visuals at multiple wellness and mindfulness-led events with Supernova Living, Cocos Organic, Annabelle Minerals, Hera and the studio’s pre-launch and launch. Within the first three months, the strategy delivered significant reach and audience growth, including several viral videos that helped establish Hiraya Pilates as a recognisable wellness destination in London.
“Working with Alex has been an absolute joy. She managed our TikTok content creation and account for several months, and consistently delivered thoughtful, on-brand content that truly understood our voice and community. She’s proactive, creative, reliable, and a genuine pleasure to collaborate with. Communication was always smooth, ideas were strong, and she brought so much positive energy to the process. I’d highly recommend her! “
— Ella, founder of Hiraya
