Fayce
BRANDING
We partnered with Fayce, a Cheshire-based lash and brow specialist, to refresh the brand’s visual identity following the opening of their new salon. As the business expanded, the existing branding no longer reflected the elevated space or the brand’s growing and evolving clientele. The refresh provided an opportunity to reposition Fayce with a more refined and cohesive visual presence.
Following an in-depth discovery process, we developed a comprehensive brand identity system including primary, secondary and submark logos alongside a bespoke custom typeface. The visual direction was built around a warm, Mediterranean-inspired colour palette, balancing luxury with subtle rustic tones to create a brand that feels both elevated and welcoming.
Alongside the core identity, we also designed a range of marketing and salon stationery, ensuring the new branding translated consistently across both digital platforms and printed materials. Over time, Fayce returned to work with us on multiple occasions to expand the brand assets, maintaining visual consistency as the business continued to grow.
“My previous branding no longer represented me, my work environment or my client base and moving to a new location made it the perfect time for a rebrand. Alex understood exactly what I had envisioned for my business and created the perfect mood boards and colour palettes for us to work with when discovering what my new branding would look like. Alex custom-designed a font for my logo to make it completely unique, and we have received endless amounts of positive feedback!
Working with Alex was a real pleasure, she is a perfectionist with her designs, easily contactable and extremely reliable. I look forward to working again with .KOM STUDIO in the future and would highly recommend her services! “
— Faye, founder or Fayce
