Crafted Dental

BRANDING

We partnered with Crafted Dental to develop a brand identity that moves away from traditional clinical aesthetics, introducing a visual language centred around calmness, design and elevated client experience.

Our work focused on building a cohesive branding system, including primary and secondary logos, submark and a flexible visual identity designed to work seamlessly across digital and physical touch points. Inspired by minimalism and contemporary neutral aesthetics, the final identity positioned Crafted Dental as a modern, client-focused dental practice.

This cohesive approach led to industry recognition, with Crafted Dental receiving an award for overall branding and design, demonstrating how thoughtful, consistent branding can elevate perception and gain recognition both within the industry and across social platforms.